Home SHOWBIZ  Dua Lipa and Jason Derulo among stars inviting the world to dream during 24-hour charity event | Business Financial Times Online

Dua Lipa and Jason Derulo among stars inviting the world to dream during 24-hour charity event | Business Financial Times Online

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The artists headline a stellar line-up of global talent taking part in OHM Live (OneHuManity), a global broadcast that’s aiming to collect a billion dreams – and raise funds for COVID-19 relief efforts around the world

Multi-platinum-selling recording artist Jason Derulo and two-time Grammy award-winner Dua Lipa are just two of the names inviting the world to dream during OHM Live, a 24-hour multimedia event on May 29 that is helping to raise funds for international COVID-19 relief causes.

Streamed live from 20:00 GST/16:00 GMT on YouTube, Facebook, IGTV, TikTok and over ohm.constellation.art, as well as major TV networks around the globe, OHM Live is a first-of-its-kind event comprised of exclusive performances, real-time challenges, one-to-one interviews and empowering stories of hope from an incredible lineup of global icons from music, sport, film, art, fashion and health and wellness – the full details of which will be revealed on May 25.

Under the banner “Dream with us”, OHM Live will also be calling upon people around the world to share their dreams on ohm.constellation.art and kick-start an ambitious project to collect one billion dreams on the Constellation platform. Each dream will generate a piece of original, algorithm-powered “Dream Art” that dreamers can own and share across their social platforms, delivering a positive visual sign of hope and unity.

OHM Live will also be fundraising for a number of critical COVID-19 causes. All proceeds of the Constellation Dream Fund raised through OHM Live will go to beneficiaries such as Global Gift Foundation, Médecins Sans Frontières, Dubai Cares, the International Red Cross, the Red Crescent and FromU2Them, all of whom are supporting those on the front lines fighting the current pandemic.

OHM Live is a co-production between Constellation, a human impact accelerator designed to connect the dreams of people everywhere, and ITP Live, a talent management and digital marketing agency head-quartered in Dubai.

“Dreams can’t be quarantined. Dreams know no boundaries, no race, no colour and no religion. Dreams have the power to change the world. Our vision is to amplify human connection within an ecosystem that enables dreamers to build a community and connect globally. We engage with humanity by using the power of our shared and collective dreams with the goal to positively reshape the narrative of our planet,” says Jean-Karl Saliba and Zaid Frederiks, co-founders of Constellation.

“OHM Live is a fantastic project that sees two companies with the same ambition and vision come together to create what we hope will be one of the biggest charitable events in internet history. We’ve always been dreamers at ITP Live and the message of OHM Live is one that really resonates with our team. This is one of many ambitious, global projects to come,” says Ahmad Bashour, Executive Director, ITP Live.



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