MTN Ghana has begun
the celebration of its 9th annual Ashanti regional festival named Ashantifest.

The month-long
celebration, from 30th April – 31st May, is aimed at
celebrating MTN’s customers in the Ashanti region. The regional festival
started with the Customer Outreach Day and MTN Music Festival.  The music festival brought together celebrated
artists across the country, with key performances by Sarkodie, Rex Omar, and
Okyeame Kwame. MTN staff also went out to interact with customers in the
markets in the region and in other parts of the country.

Other exciting,
life enriching activities to be rolled out across the region during the
festivities include the following:

  • Kotoko Pitch
    handing over  
  • Media  and Stakeholders’ Forum  
  • Formal opening of
    new MTN Service Center in Kumasi
  • Health Walk &
    Medical Screening
  • Data/Device
  • Device Bazaar
  • Movie Mania

Speaking at the launch
of the 2019 Ashantifest, the Corporate Services Executive Sam Koranteng said, “MTN
created Ashantifest nine years ago to celebrate the people of this region.
However, this year’s festival is very unique because it coincides
with the 20th Anniversary celebration of His Majesty, Otumfuo Osei Tutu II.
This significant event in the calendar of Asanteman allows us to celebrate the
rich cultural heritage of Asantemen as we deepen customer relationships and foster
business connections and growth.” He added “particularly, with the business declaration
of 2019 as the Year of the Customer, we are committed to make it as exciting at
all touch points.”

Ahead of
Ashanifest,  and in support of the development
in the Ashanti region, MTN recently commissioned a Palm Oil Processing Center
for the people of Juaso and also donated an amount of Gh. 100,000 towards the
ongoing 20th anniversary celebration of Otumfuo Osei Tutu II. 

Through the creation of the MTN regional festivals, the Ashanti region has benefitted from a lot of life enriching projects which are brightening the lives of a larger number of the populace. Some of the projects include the Oweriman dormitory block, Juaso – Nkyesa Basic School, Fomena Male and Female Ward and an ICT Center for Akyawkrom among many significant others. Ashantifest is one of several regional festivals designed by MTN across the country to acknowledge and promote the rich culture of the communities in which the company operates. Other regional festivals include, Koftownfest (Eastern Region) Twin City Fest (Western Region), Suncityfest (Brong Ahafo Region) and Savannafest (for the Northern and Upper East/West Regions).

Source: Samuel Dowuona